Smathers &Â Branson prides themselves in offering high quality needlepoint products with customer service to match. Each Smathers & Branson product is individually hand stitched by highly trained artisans, offering a unique story behind every product. Originally starting off with just the belts in 2005, Smathers & Branson has branched out into key fobs, coasters, hats, and more with a wide variety of designs to please anyone and everyone.